Notícias shoppings



Shopping Boa Vista explora conceito "Fique no Azul" em campanha de Natal



08 novembro 2018


Foto: divulgação

O filme de Natal do Shopping Boa Vista traz o conceito “Fique no Azul”, criado para nortear a comunicação do shopping do coração da cidade em 2018. Além de TV, a campanha conta ainda com spot de rádio, peças digitais, ações nas redes sociais e peças impressas para mall.

Como nos demais comerciais já veiculados este ano, o Shopping Boa Vista não mostra imagens internas do shopping, mas sim imagens em slow motion com cenas comuns ao período natalino, festas em família, encontros e muita alegria. Essa é a fórmula da positividade em sua potência máxima.“.

A ideia da ação é valorizar cada momento especial entre as pessoas. Os filmes foram produzidos e rodados em planos-sequência e em slow motion. Uma técnica arrojada, que exigiu muito planejamento, mas que trouxe uma linguagem dinâmica e um resultado estético simples e surpreendente, desde a primeira cena até a assinatura do filme”, concluiu o diretor de Criação da campanha e sócio da agência, Diego Curvêlo.

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Illuminate
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Session
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apescec
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Illuminate
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Arguments 
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  2. Response {#332}
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src
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Illuminate
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Foundation
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Http
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Kernel.php
 
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}

  2. Response {#332}
/
home
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/
public_html
/
index.php
 
|--------------------------------------------------------------------------
| Run The Application
|--------------------------------------------------------------------------
|
| Once we have the application, we can handle the incoming request
| through the kernel, and send the associated response back to
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*/
 
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  2. Response {#332}

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"702"
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REMOTE_PORT 
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SERVER_ADDR 
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SERVER_NAME 
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SERVER_ADMIN 
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SERVER_PORT 
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REQUEST_SCHEME 
"http"
REQUEST_URI 
"/noticias/shoppings/2018/11/08/shopping-boa-vista-explora-conceito-fique-no-azul-em-campanha-de-natal?page=702"
REDIRECT_URL 
"/noticias/shoppings/2018/11/08/shopping-boa-vista-explora-conceito-fique-no-azul-em-campanha-de-natal"
REDIRECT_QUERY_STRING 
"page=702"
REDIRECT_REQUEST_METHOD 
"GET"
REDIRECT_STATUS 
"200"
SCRIPT_FILENAME 
"/home/apescec/public_html/index.php"
QUERY_STRING 
"page=702"
SCRIPT_URI 
"http://apesce.com.br/noticias/shoppings/2018/11/08/shopping-boa-vista-explora-conceito-fique-no-azul-em-campanha-de-natal"
SCRIPT_URL 
"/noticias/shoppings/2018/11/08/shopping-boa-vista-explora-conceito-fique-no-azul-em-campanha-de-natal"
SCRIPT_NAME 
"/index.php"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SOFTWARE 
"LiteSpeed"
REQUEST_METHOD 
"GET"
X-LSCACHE 
"on"
PHP_SELF 
"/index.php"
REQUEST_TIME_FLOAT 
1776814762.1972
REQUEST_TIME 
1776814762
APP_NAME 
"Apesce - Associação Pernambucana de Shopping Centers"
APP_ENV 
"production"
APP_KEY 
"base64:NJDEO33FAEAoIFBJfAZNR5gXpoDER/40UiULhVW7vbU="
APP_DEBUG 
"true"
APP_URL 
"https://www.apesce.com.br"
LOG_CHANNEL 
"stack"
DB_CONNECTION 
"mysql"
DB_HOST 
"127.0.0.1"
DB_PORT 
"3306"
DB_DATABASE 
"apescec_new"
DB_USERNAME 
"apescec_site"
DB_PASSWORD 
"hvw1Ha/ActT7DTM="
BROADCAST_DRIVER 
"log"
CACHE_DRIVER 
"file"
SESSION_DRIVER 
"file"
SESSION_LIFETIME 
"120"
QUEUE_DRIVER 
"sync"
REDIS_HOST 
"127.0.0.1"
REDIS_PASSWORD 
"null"
REDIS_PORT 
"6379"
MAIL_DRIVER 
"smtp"
MAIL_HOST 
"br228.hostgator.com.br"
MAIL_PORT 
"465"
MAIL_USERNAME 
"no-reply@reisepacheco.adv.br"
MAIL_PASSWORD 
"123Mudar"
MAIL_ENCRYPTION 
"ssl"
MAIL_FROM_ADDRESS 
"no-reply@reisepacheco.adv.br"
MAIL_FROM_NAME 
"Reis & Pacheco Advogados"
PUSHER_APP_ID 
""
PUSHER_APP_KEY 
""
PUSHER_APP_SECRET 
""
PUSHER_APP_CLUSTER 
"mt1"
MIX_PUSHER_APP_KEY 
""
MIX_PUSHER_APP_CLUSTER 
"mt1"
SESSION_NAME 
"Apesce - Associação Pernambucana de Shopping Centers"
Key Value
PATH 
"/usr/local/bin:/bin:/usr/bin"
APP_NAME 
"Apesce - Associação Pernambucana de Shopping Centers"
APP_ENV 
"production"
APP_KEY 
"base64:NJDEO33FAEAoIFBJfAZNR5gXpoDER/40UiULhVW7vbU="
APP_DEBUG 
"true"
APP_URL 
"https://www.apesce.com.br"
LOG_CHANNEL 
"stack"
DB_CONNECTION 
"mysql"
DB_HOST 
"127.0.0.1"
DB_PORT 
"3306"
DB_DATABASE 
"apescec_new"
DB_USERNAME 
"apescec_site"
DB_PASSWORD 
"hvw1Ha/ActT7DTM="
BROADCAST_DRIVER 
"log"
CACHE_DRIVER 
"file"
SESSION_DRIVER 
"file"
SESSION_LIFETIME 
"120"
QUEUE_DRIVER 
"sync"
REDIS_HOST 
"127.0.0.1"
REDIS_PASSWORD 
"null"
REDIS_PORT 
"6379"
MAIL_DRIVER 
"smtp"
MAIL_HOST 
"br228.hostgator.com.br"
MAIL_PORT 
"465"
MAIL_USERNAME 
"no-reply@reisepacheco.adv.br"
MAIL_PASSWORD 
"123Mudar"
MAIL_ENCRYPTION 
"ssl"
MAIL_FROM_ADDRESS 
"no-reply@reisepacheco.adv.br"
MAIL_FROM_NAME 
"Reis & Pacheco Advogados"
PUSHER_APP_ID 
""
PUSHER_APP_KEY 
""
PUSHER_APP_SECRET 
""
PUSHER_APP_CLUSTER 
"mt1"
MIX_PUSHER_APP_KEY 
""
MIX_PUSHER_APP_CLUSTER 
"mt1"
SESSION_NAME 
"Apesce - Associação Pernambucana de Shopping Centers"
0. Whoops\Handler\PrettyPageHandler